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About
Tavon Johns.
ShoreBoy Hood.
Artist. Designer. Father.
Three brands. One vision out of the Eastern Shore.
The story

I'm Tavon Lamont Johns. Father first. Musician. Designer. I've been rapping since I was 15. I'm 33 now and the music has shifted into country. All genres with meaning. That's always been the standard.

I was raised by my aunt Bonita. Cornflakes with powdered milk and sugar. Went house to house. Slept on couches, in my car, in hotels. Saw roaches and bedbugs. Worked two jobs. On the days I cried, I called her and told her everything. I stayed down until I came up.

Johns Noir, Built to Last, Yonna Valora. Three brands I built for my daughter. Being a single dad is tough. This is her legacy. If you want to be part of what we're building, you're welcome here.

JN photography
JN · Johns Noir
The quiet pieces.
Luxury essentials.
Built for the days you don't have to say anything. Cream on black. Subtle weight. The line you reach for when you already know who you are.
Shop Johns Noir
BTL photography
BTL · Built to Last
The heavy hitters.
Only the strong endure.
Hoodies, caps, pieces that handle the long haul. Gold against deep black. The line that gets better the more you wear it.
Shop Built to Last
YV photography
YV · Yonna Velora
The line with her name on it.
Her name is her power.
Royal blue. Gold accents. Designed for women who don't need permission. Biker sets, statement pieces, fits that arrive before she does.
Shop Yonna Velora
Support the journey
Building a legacy for his daughter.

Everything here is being built for one reason. If you want to be part of it, contributions go directly toward that future.

Contribute via PayPal
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Drops happen. Music drops too.
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